Marketing is an essential aspect of any business, and over the years, different tactics have been used to reach out to customers. Traditional marketing tactics such as print ads, billboards, and commercials have been the norm for many years. However, with the advancement of technology, interactive promotions have emerged as a new and more effective marketing tactic. In this blog, we will discuss why interactive promotions are more effective than traditional marketing tactics. Interactivity Generates [...]

Event marketing is a crucial aspect of promoting your brand and products. However, with so many companies competing for attention, it can be challenging to stand out. That's where Interactive Promotions Group (IPG) comes in. In this blog post, we will discuss how IPG can enhance your event marketing and help you create a memorable experience for your customers. Customizable Experiences IPG specializes in creating customized experiences for brands. By understanding your brand's message, target [...]

Interactive promotion campaigns can be a great way to engage with your audience and drive brand awareness. However, to truly understand the impact of your campaigns, it's important to measure their success. Measuring the success of your campaign can help you identify what worked and what didn't, so you can optimize your future campaigns for better results. In this blog, we will discuss how you can measure the success of your interactive promotions campaign. Define [...]

Small businesses face many challenges when it comes to running successful promotional contests and events. One of the biggest challenges is the financial risk associated with offering big prizes. Fortunately, prize indemnity insurance from Interactive Promotions Group can help small businesses mitigate this risk and run successful promotions. In this blog, we'll explore the benefits of prize indemnity insurance for small businesses. Lowers Financial Risk Prize indemnity insurance is designed to protect businesses from financial [...]

With the amazing weather, vacation time, and longer daylight hours, it’s easy to see why summer is the best time to get outside and have some fun. It’s also the perfect time to hold big events which need some exciting promotions that can draw a crowd and keep people engaged. If you planning a sporting event, trying to promote your business, or just wanting to have some fun then we’ve got you covered. Here are [...]

Spring is almost here and people everywhere are ready to get outside after a long winter! The days become longer, the weather is warmer, and that means it’s a great time for events. Whether you're planning a big sporting event or trying to grow your business we have the perfect promotions to help you reach your target audience and celebrate spring. We’ve highlighted five of our favorite spring promotions to get you started. Field of [...]

Throwing a fundraiser? Planning a Christmas party? Celebrating the new year with a big event? Our winter-themed promotions are an amazing addition to any event you might be planning this holiday season. Here are four of our favorites that we think you should know about. Everyone’s a Winter Digital Game Our Everyone’s a Winter digital game is the perfect promotion for any event during the winter season, and is sure to get everyone in the [...]

A quick response code or QR code for short is a black and white cube you've probably seen on signs, menus, mobile apps, and even next to price tags on the shelves. Anyone with a smartphone can use their camera to scan the QR code and it will direct you to a website, article, or in our case, a digital game.   These codes are a quick way to get information to your customer and engage [...]

Summer is the hottest time of the year. People everywhere are trying to find ways to stay cool, but no one will want to miss out on a hot summer promotion. With the stress of the pandemic still looming over everyone’s heads and the excitement of some restrictions being lifted, now is the perfect time to create some fun with promotions that will bring out the customers and make some great summer memories.  Last summer’s [...]

May is a jam-packed month full of marketing opportunities for your business or event. You can plan a promotion around the Kentucky Derby, NBA Finals, Mother’s Day or any other national holiday or event that resonates with your business or customers. There are truly holidays for every business and audience. Deciding on your promotion is the fun part! But finding your next promotion doesn’t have to be complicated. We’ve listed a few of our top [...]

Have you planned your valentine's day promotions to drive traffic to your business? With the effects of COVID-19 still playing a part in our everyday lives, we have had to navigate around all our favorite holiday traditions. From the 4th of July to Christmas and every other event last year, we managed to adjust our celebrations to this new normal. It’s no huge surprise that we will now need to adapt for Valentine’s Day as [...]

Parades, beaches, carnivals, concerts, and now 4th of July is on the list of cancelled summer activities and celebrations. All due to the COVID-19 pandemic. 4th of July is known for its large gatherings and large firework displays. But activities and events are now forced to scale down. Trying to maintain social-distancing protocols on the 4th would be extremely difficult for some regions. Some cities have decided to cancel 4th of July altogether. On the [...]

How are businesses able to reach customers during COVID-19? COVID-19 has been an inconvenience for many of our lives as it has transformed our routines in unprecedented ways. Some states may be coming out of, or already came out of lockdown. But a handful of states are still following the stay-at-home order with the attempt to “flatten the curve." These measures, social distancing and working from home are taking a toll on businesses, from small [...]

Next month is March, which can only mean one thing if you are a sports fan - March Madness! Do you have a plan in place to get your fans in on the excitement? If not, Interactive Promotions Group would like to share a few contests to get your fans anticipating the big game and more importantly the results! NCAA Bracket Promotion You may have just finished up a Super Bowl based prediction promotion. How [...]