Have you planned your valentine’s day promotions to drive traffic to your business?

With the effects of COVID-19 still playing a part in our everyday lives, we have had to navigate around all our favorite holiday traditions. From the 4th of July to Christmas and every other event last year, we managed to adjust our celebrations to this new normal. It’s no huge surprise that we will now need to adapt for Valentine’s Day as well.

As one of the US’s major annual retail events, you may be used to showing your customers love with in-store sales or in-person promotions each Valentine’s Day. However, due to COVID-19 restrictions, there may be limitations set that could hinder how you interact with your valued customers. It certainly may create more of a challenge to reach customers this year, but it’s not at all impossible, and we are here to help anyway we can.

The existence of new technology can help ease the pain caused by social distancing guidelines. This Valentine’s Day, you’ll want to show your customers love at a distance by incorporating digital contests and promotions. Here are a few strategies to keep your customers thinking about you this Valentine’s Day and the best events to implement in order to show your customer’s some love.

Expanding Communication

Our first point is expanding communication. If you ask any couple, ‘What’s the key to a successful relationship?’, they will most likely say ‘Communication.’ It applies to relationships, but it also applies to B2C. Since it may be harder to reach customers through pre-pandemic strategies, you want to make sure you are opening more means of communicating with customers. This can be social media posts, video messages and emails. Although small, these small interactions or “touches” can add up. Our digital games offer each client a unique URL to a custom game, making it easy to share through any medium. They also can be an excellent tool when posted on your own site to collect customer data like e-mails and phone numbers.

Make Them Feel Special With Automated Messaging

In addition to manual communication, businesses can also implement automated communication to interact with customers. Using automated messaging, allows small businesses to inform, thank, or make suggestions. It gives off a personal feel without dedicating loads of their precious time. These personal touches are the best way to increase your buyer’s experience. And it shows your customers just how special they are. It’s always nice when someone remembers your birthday.

Hold A Socially Distant Sports Promotion Valentine’s Day Virtual Run

This event is perfect for charities or non-profits hoping to spread love by the mile. Hold a virtual 5k or 10k run so participants can run, jog, or walk for a cause. Once the challenge is complete, runners can submit a screenshot of their map and duration. The fact that this contest can be held anywhere, making this a flexible option.

Valentine’s Day Lucky List Contest

This promotion can be played by your contestants right from their home. Simply have your contestants arrange a list of love songs in the correct order. If their order matches the list provided to you by us (Interactive Promotions Group), they go home a winner. You can also customize your playlist by year, music genre and more!

Valentine’s Day Match & Win Contest

This isn’t your normal card game. Have your customers attempt to match the correct Valentine’s themed cards through our new digital game, “Match & Win.” If someone is lucky enough to guess correctly, they take home the grand prize! It’s another contest that customers can play directly from their homes.

Get your business on the path of showing your customers how much you love them. For more information on these contests or to customize your own contest insurance for Valentine’s Day, give us a call at 888-882-5140!