Hockey Shot Contest
Ingram Micro of Williamsville, NY wanted to run a competition within their sales department as an opportunity to inspire employees, augment sales and reward company teamwork. The company consulted Interactive Promotions Group to provide a creative promotion that would successfully motivate employees and simultaneously increase business sales. By offering an ultimate grand prize, employees would be encouraged to work together to generate more sales.
Interactive Promotions Group designed a fun-filled hockey promotion for Ingram Micro that would inspire employees to increase sales and encourage internal teamwork. The company divided everyone into teams and encouraged each team to boost sales for a chance to win $50,000 cash. In this promotion, the three teams with the highest sales would each select a member to participate in the hockey promotion. These three individuals each had the opportunity to make a 50 foot hockey shot to win the cash prize. If a team member successfully made the winning shot, the $50,000 would be divided between all their team’s members.
One lucky winner proved that this promotion successfully incentivized Ingram Micro employees to work together to boost company sales! Employee Jeffrey Wiza was the member of one of the highest-performing teams selected to attempt the 50 foot hockey shot. He successfully made the shot to earn himself and his teammates $50,000! IPG covered the entire cash prize for Ingram Micro’s winner. Employee incentivization promotions work amazingly to create solidarity within a company and to help business grow. They are a chance to give employees a great experience while still working hard to achieve goals.
It took us 17 regular season games to see a student successfully sink the half-court shot for a year of tuition, but I gotta tell you, after handing him the giant check, it was well worth the wait!
R. Keller Flagler College