Contest Insurance, What Is It?
is coverage for a promotion in which the participants are offered the chance to win a prize. Instead of keeping cash on hand to cover large prizes, the promoter pays a fee to a company like Interactive Promotions Group, which then reimburses the promoter should a prize be given away. As a leading provider of promotional risk coverage, Interactive Promotions Group specializes in prize insurance
and technology solutions for contests, games and sweepstakes.