Are you looking for a dealership sponsorship for your next event? Auto dealers receive a very large number of requests for event sponsorship and unfortunately cannot always meet every request. Why would a company choose to sponsor your event when they receive dozens of similar requests on a near-daily basis? To stand out from the pack, you have to pitch an enticing, exciting, and experienced filled opportunity that will lead to a return on their investment.
As a tactic, more brands are revamping their events as examples of experiential marketing. Meaning, the focus is moving to use events as a way to create exciting and interactive experiences that will attract new customers. This includes contests, promotions, and sweepstakes. Everyone wants to feel like they are a part of something and your customers are no exception. Combining these ideas with all of the benefits that come along with having a dealership as a sponsor will make your event a success!
What Kind Of Events Do Dealerships Sponsor?
You will discover that you can find a sponsor for almost any type of event. But just keep in mind that the kind of dealership you want can vary depending upon your event’s target audience in terms of age, gender, and interests. Here are a few different types of events dealerships sponsor:
Local Community Events
What are the Benefits For Securing A Dealership For Your Event?
Securing a dealership as an event sponsor comes with many benefits. The type of benefits you want out of your event is based on your own goals. But in general, we have listed a few key benefits below:
- Save money! Running an event is an expensive endeavor, by having a sponsor, you can redirect some of the costs.
- Would you rather attend an event with no sponsors or one that’s sponsored by a reputable dealership? Credibility means a lot to an event, especially if you are a new business. With your company name next to a more known and trusted name could likely increase registration numbers.
- If you are holding a contest, having a dealership as a sponsor for the grand prize will create excitement for your customers. Who wouldn’t want to win a free car!
What Are The Benefits For The Dealership?
To secure a dealership, there has to be something in it for the dealership. Whether it’s exposure, new leads, or advertising. When pitching to a dealership, you want to make it less about your event and more about what your event can do for the sponsor.
Here are some ideas to offer your Dealership:
- During the registration process during your event, how about including specific survey questions to curate a list of hot leads for your dealership?
- Sweepstakes can bring thousands of entries when filled out online or in-store. The data collected can be used for future marketing campaigns.
- Drive awareness for the sponsor with advertising through flyers, online ads, posters and more!
- Generate foot traffic for the dealership by hosting an event right on the sales-room floor.
- Charity or local community events could help strengthen a dealership’s image. Linking their business to a worthy cause can draw lasting support and media attention.
Auto dealers are likely to be one of your top sponsors. For an event in need additional funding, the sponsor’s contribution is valuable in several ways as we have described. For more information on creating an interactive event that your customers and sponsors will enjoy, give us a call at 888-882-5140. Or if you are a dealership looking for creative ways to drive traffic and profits, check out our list of automotive-based contests and promotions.
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