A lot of people think that once their promotional event is in place and the date has been set, that customers, participants and fans will instantly appear. This is not the case. One of the major mistakes that businesses make is not letting enough people know about their contest. All they do is mention it on their Facebook Wall or simply tweet about it thinking people would just flock into their contest. Your promotion does not do the job of promoting itself. Your $1,000,000 giveaway will definitely lure customers in but it’s no use if they don’t even know about it. We have listed a few ways of spreading the word about your event to make sure your attendance numbers are through the roof!
Email Your Customers: When you email your list, you’re talking to folks who already love you products and services. So how about letting them lure new customers? Add social elements to your contest that motivate participants to share with others.
Social Media: Next up is your communication and social channels like Facebook, Twitter, Google+, Pinterest, etc.
Get Everyone Involved: Consider co-promotion opportunities with contest sponsors, judges, partners, bloggers etc. How will they be promoting your event?
Ads: Look at how you can advertise your contest on your own properties. That includes your website, blog, store, e-mail signature, etc. If you have a budget for ads, you may want to run targeted Google and Facebook ads, and promoted Tweets.
Oh yes, and we forgot to mention one more – us! Interactive Promotions Group won’t promote your event but we will give you the tools needed to build excitement and buzz around your promotional contest to get people talking. To learn more give us a call at 888-882-5440 or email us at firstname.lastname@example.org.
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