When you look back, Direct Mail marketing has been around longer than you may think. The first documented use of an organized courier service for sending letters was in ancient Egypt dating back to more than 4000 years ago! The fact that it is still around today shows that it still works and is still needed. And more specifically, needed for your next promotion!

Direct Mail has definitely evolved from scribes, stamps to now digital. You now have the ability to make companies unique and stand out over competitors. Colored mail allow companies to make their advertising more custom and memorable to consumers. Beyond digital, IPG takes Direct Mail a step further. Your mailer cannot only be customized but can mean cash earnings and prizes for your customers!

Let your customers look forward to checking their mailbox! Drive traffic right into your auto dealership or store with a Direct Mail campaign. Send out mailers to residents in your area advertising a grand opening, holiday sale or other special event. Each mailer will have a unique number listed on it that the customer must match in order to win. If the customer who receives the mailer with the winning number drops by your store on contest day, they take home the grand prize!

Hopefully you can truly understand why Direct Mail has been around for over a millennium. The main reason why is simply because it works. It’s an effortless marketing strategy that only allows customers to do what they do on a daily basis which is – check their mail. Insuring your prize with IPG could mean little cost to you and up to thousands for your customers! Speak to one of our representatives at 888-882-5440 or email us at info@interactivepromotions.com. Checking out our Direct Mail page at https://www.interactivepromotions.com/direct-mail/ will give you a look at some of our variety of other Direct Mail promotions.