Contest Prize Coverage :: Winning Code :: Interactive Promotions Group
Winning Code
These types of contest promotions employ a tangible item (e.g. game piece, receipt with winning code, on-pack codes, etc.) to direct attention to your website. This, in turn, allows you to learn more about your consumers through on-site contest participant registrations.
Benefits of running a Winning Code game:
  • IPG's Winning Code promotions allow you to seamlessly integrate your in-store and online marketing objectives
  • These contests are a fun and proven technique for driving more in-store traffic
  • Promotional coverage offers a fixed budget solution. Since your prizes are determined before the promotion begins, you know exactly how much you are going to spend on coverage

How Winning Code contest coverage works:
  • Consumers who visit your store location receive a game piece or device that directs them to your website to determine if they have won a prize
  • By visiting your website and providing you with valuable customer information through contest registration, the consumer will immediately discover whether they are the grand prize winner
  • Interactive Promotions Group handles the administration of the instant win game from start to finish, including securing the contest coverage for your promotion

Instant Win Administrative Package Includes:
  • Creative/logistical/tactical ideas and suggestions
  • Legal services
  • Writing of Official Rules
  • Online design, coding & hosting
  • Winner selection/confirmation/notification
  • Procure Affidavits of Eligibility & Publicity/Liability Releases
  • Access to promotion database (consumer profile and statistics) with download capability
  • Secure and ship prizes
  • Create/Fulfill Winner's List requests
  • Provide PO Box for winners list requests
  • Issue IRS 1099 forms to winners
  • Procurement of surety bonds (if necessary)
  • State registration and filing fees (if necessary)