A sweepstakes is a great way to build your database while creating awareness and excitement about your brand or company. In exchange for a little information, your target consumers have a chance to win large prizes by registering in a grand prize sweepstakes. Contest coverage for the promotion can be provided risk-free by IPG.

Benefits of running a Sweepstakes:

• Sweepstakes drive traffic to a physical store location and/or to a website.
• Sweepstakes offer one of the most effective means of gathering consumer information to build a consumer database filled with a wealth of knowledge.
• Sweepstakes offer a fixed budget solution. Since your prizes are determined before the promotion even begins you know exactly how much you are going to spend.

How sweepstakes contest coverage works:

• Consumers who go to your company’s website see a link to the sweepstakes.
• Upon clicking the link the consumer will be taken to a registration page where they will provide their name, company name, address, phone number and email address. The page may also ask a few basic survey questions.
• By providing basic information and entering the sweepstakes the consumer has placed themselves in a pool of registrants in which prizes will be randomly awarded.
• Interactive Promotions Group handles the administration of the sweepstakes from start to finish.

Sweepstakes Administrative Package Includes:

• Creative/logistical/tactical ideas and suggestions
• Legal services
• Writing of Official Rules
• Online design, coding & hosting
• Winner selection/confirmation/notification
• Procure Affidavits of Eligibility & Publicity/Liability Releases
• Access to promotion database (consumer profile and statistics) with download capability
• Secure and ship prizes
• Create/Fulfill Winner's List requests
• Provide PO Box for winners list requests
• Issue IRS 1099 forms to winners
• Procurement of surety bonds (if necessary)
• State registration and filing fees (if necessary