Sweepstakes Coverage :: Contest Insurance for Games & Promos :: Interactive Promotions Group
Sweepstakes Coverage
A sweepstakes is a great way to build your database while creating awareness and excitement about your brand or company. In exchange for a little information, your target consumers have a chance to win large prizes by registering in a grand prize sweepstakes. Contest coverage for the promotion can be provided risk-free by IPG.
Benefits of running a Sweepstakes:
  • Sweepstakes drive traffic to a physical store location and/or to a website.
  • Sweepstakes offer one of the most effective means of gathering consumer information to build a consumer database filled with a wealth of knowledge.
  • Sweepstakes offer a fixed budget solution. Since your prizes are determined before the promotion even begins you know exactly how much you are going to spend.

How sweepstakes contest coverage works:
  • Consumers who go to your company’s website see a link to the sweepstakes.
  • Upon clicking the link the consumer will be taken to a registration page where they will provide their name, company name, address, phone number and email address. The page may also ask a few basic survey questions.
  • By providing basic information and entering the sweepstakes the consumer has placed themselves in a pool of registrants in which prizes will be randomly awarded.
  • Interactive Promotions Group handles the administration of the sweepstakes from start to finish.

Sweepstakes Administrative Package Includes:
  • Creative/logistical/tactical ideas and suggestions
  • Legal services
  • Writing of Official Rules
  • Online design, coding & hosting
  • Winner selection/confirmation/notification
  • Procure Affidavits of Eligibility & Publicity/Liability Releases
  • Access to promotion database (consumer profile and statistics) with download capability
  • Secure and ship prizes
  • Create/Fulfill Winner's List requests
  • Provide PO Box for winners list requests
  • Issue IRS 1099 forms to winners
  • Procurement of surety bonds (if necessary)
  • State registration and filing fees (if necessary