About Interactive Promotions Group
Interactive Promotion Group (IPG) is an industry-leading provider of promotional risk coverage and technology solutions for sweepstakes, contests and games. The firm has addressed the targeted marketing needs of thousands of events and advertising campaigns nationwide through its complete lineup of products and services, including contest insurance coverage and online interactive promotions. Each offering is aimed at maximizing a company’s brand exposure while simultaneously providing value-adding solutions that ultimately result in a longer, more profitable relationship with their consumers.IPG has advanced to the forefront of its industry through its relentless commitment to customer service excellence and product simplicity: both hallmarks that have clearly resonated with customers as the company has quickly excelled to its position as a leader in the marketplace.
IPG’s product and service offerings span two distinct segments of the promotional marketplace: promotional contest coverage and online interactive contests and games. Promotional contest prize coverage is a unique type of insurance utilized by event sponsors as an effective marketing tool that provides advertising opportunities both on and off the golf course. More commonly known as hole in one insurance, the coverage indemnifies a contest prize sponsor in the event that the contest results in a winner. More precisely, if a lucky fan succeeds in hitting a half court shot during halftime at a high school basketball game, they win a predetermined prize whose cost is bore by the promotion company as opposed to the contest sponsor. This service limits the liability of a contest sponsor while still providing the excellent brand exposure benefits that come with sponsorship opportunities.
The online interactive contests and games produced by the firm offers companies a low-cost, yet fully-customizable and professional-looking solution to increasing web site traffic, motivate product purchases, and ultimately reinforce loyalty and retention. By employing ultra-efficient web coding techniques, IPG is able to offer customers an original, fully integrated sweepstakes, contest, or game component to their website at a fraction of the price typically charged by web developers.
